[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.simfa.cz\/co-by-melo-byt-na-uvodni-webove-strance\/#Article","mainEntityOfPage":"https:\/\/www.simfa.cz\/co-by-melo-byt-na-uvodni-webove-strance\/","headline":"Co by m\u011blo b\u00fdt na \u00favodn\u00ed webov\u00e9 str\u00e1nce","name":"Co by m\u011blo b\u00fdt na \u00favodn\u00ed webov\u00e9 str\u00e1nce","description":"Dnes je ji\u017e jasn\u00e9, \u017ee se prakticky \u017e\u00e1dn\u00e1 firma dnes bez sv\u00e9 vlastn\u00ed internetov\u00e9 str\u00e1nky neobejde. Pr\u00e1v\u011b zde toti\u017e potenci\u00e1ln\u00ed z\u00e1kazn\u00edci hledaj\u00ed informace o firm\u011b, a podle n\u00ed si tak\u00e9 d\u011blaj\u00ed obr\u00e1zek a rozhoduj\u00ed se, … ","datePublished":"2023-11-23","dateModified":"2023-11-23","author":{"@type":"Person","@id":"https:\/\/www.simfa.cz\/author\/#Person","name":"","url":"https:\/\/www.simfa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b72fc1bf1bf254b4118ef99c1da35a199f5a8e7c33c2166eae92618994df57ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b72fc1bf1bf254b4118ef99c1da35a199f5a8e7c33c2166eae92618994df57ea?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"simfa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.simfa.cz\/wp-content\/uploads\/firma13_10.png","url":"https:\/\/www.simfa.cz\/wp-content\/uploads\/firma13_10.png","height":0,"width":0},"url":"https:\/\/www.simfa.cz\/co-by-melo-byt-na-uvodni-webove-strance\/","about":["Web"],"wordCount":412,"articleBody":"Dnes je ji\u017e jasn\u00e9, \u017ee se prakticky \u017e\u00e1dn\u00e1 firma dnes bez sv\u00e9 vlastn\u00ed internetov\u00e9 str\u00e1nky neobejde. Pr\u00e1v\u011b zde toti\u017e potenci\u00e1ln\u00ed z\u00e1kazn\u00edci hledaj\u00ed informace o firm\u011b, a podle n\u00ed si tak\u00e9 d\u011blaj\u00ed obr\u00e1zek a rozhoduj\u00ed se, zda u n\u00ed nakoup\u00ed \u010di nikoliv. Nen\u00ed tedy divu, \u017ee je d\u016fle\u017eit\u00e9, aby na nich byly v\u0161echny relevantn\u00ed informace, a tak\u00e9 aby dob\u0159e vypadala.\u00a0Zde je ov\u0161em to, v\u00a0\u010dem mnoz\u00ed d\u011blaj\u00ed hlavn\u00ed chybu. \u00davodn\u00ed str\u00e1nka jejich webu toti\u017e mnohdy nevypad\u00e1 ani zdaleka tak, jak by m\u011bla, a z\u00e1kazn\u00edky sp\u00ed\u0161e odrazuje. To plat\u00ed zejm\u00e9na u men\u0161\u00edch podnik\u016f, kter\u00e9 si nemohou dovolit vlastn\u00edho webdesign\u00e9ra, av\u0161ak tento probl\u00e9m v\u00a0men\u0161\u00ed m\u00ed\u0159e najdeme v\u00a0podstat\u011b v\u0161ude. To pak sni\u017euje firm\u00e1m zisky, nebo\u0165 mnohem m\u00e9n\u011b lid\u00ed bude p\u0159esv\u011bd\u010deno, aby zde nakoupilo. A mnohdy zde vid\u00edme st\u00e1le stejn\u00e9 chyby.\u00a0\u00a0Tou asi nejb\u011b\u017en\u011bj\u0161\u00ed je to, \u017ee se \u010dlov\u011bk sna\u017e\u00ed na \u00favodn\u00ed str\u00e1nku d\u00e1t co nejv\u00edce informac\u00ed. Mnohdy zde uvede v\u0161e, dokonce i v\u010detn\u011b katalogu \u010di cen\u00edku. T\u00edm p\u00e1dem m\u00e1 v\u0161ak z\u00e1kazn\u00edk probl\u00e9m naj\u00edt to, co jej v\u00a0tu chv\u00edli zaj\u00edm\u00e1. Pokud nap\u0159\u00edklad hled\u00e1 otev\u00edrac\u00ed dobu ur\u010dit\u00e9 pobo\u010dky, nejsp\u00ed\u0161e se nebude cht\u00edt prod\u00edrat cen\u00edkem \u010di histori\u00ed podniku.\u00a0Proto je zde hlavn\u00edm heslem kompartmentalizace, tedy rozd\u011blen\u00ed informac\u00ed do r\u016fzn\u00fdch slo\u017eek. Pamatujme, \u017ee nemus\u00edme v\u0161e na n\u00e1v\u0161t\u011bvn\u00edka hned vychrlit. Mnohem lep\u0161\u00ed je praktick\u00fd rozcestn\u00edk, d\u00edky kter\u00e9mu se rychle dostaneme k\u00a0tomu, co hled\u00e1me.\u00a0\u00a0S\u00a0t\u00edm pak souvis\u00ed i nep\u0159ehlednost str\u00e1nky. Nesm\u00edme zapom\u00ednat, \u017ee ji budou nav\u0161t\u011bvovat i laici. M\u011bla by proto b\u00fdt jednoduch\u00e1 a srozumiteln\u00e1, a to jak sv\u00fdm designem, tak i textem. M\u011bli bychom tedy v\u00a0\u00favodu omezit na minimum nap\u0159\u00edklad technick\u00e9 term\u00edny, kter\u00e9 valn\u00e1 \u010d\u00e1st \u0161irok\u00e9 ve\u0159ejnosti nezn\u00e1.\u00a0Pokud je tedy chceme zaujmout, mus\u00ed n\u00e1\u0161 web b\u00fdt ji\u017e na \u00favodn\u00ed str\u00e1nce v\u00fdrazn\u00fd, av\u0161ak z\u00e1rove\u0148 stru\u010dn\u00fd, jasn\u00fd a p\u0159ehledn\u00fd. Tak p\u0159il\u00e1k\u00e1me skute\u010dn\u011b nejv\u00edc lid\u00ed, aby na\u0161e produkty vyzkou\u0161eli, co\u017e by m\u011blo b\u00fdt hlavn\u00edm c\u00edlem ka\u017ed\u00e9ho webu.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co by m\u011blo b\u00fdt na \u00favodn\u00ed webov\u00e9 str\u00e1nce","item":"https:\/\/www.simfa.cz\/co-by-melo-byt-na-uvodni-webove-strance\/#breadcrumbitem"}]}]